Last Updated : January 04, 2021
Personal Information We Collect
We collect data from you through the Services and other interactions you have with us. You provide some of this information directly to us via the Services and we get some of it by collecting data about your interactions, use, and experiences with the Website and Apps.
Personal information is data that can be used to identify or contact an individual person. Brightplate collects the following categories of personal information from its users:
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How Brightplate Uses Personal Information
We use the personal information we collect from you to:
● administer your account
● provide you with the Services, including receiving health coaching
● send you communications regarding the services we offer
● respond to your inquiries
● obtain your feedback on our Services
● understand who is using our Services and how the Services are performing
● otherwise analyze user behavior and activity
● personalize and improve our Services
● conduct research activities
● manage the security of the Services
● fulfill any requirements imposed on us by applicable laws and regulations
From time to time, we may use or augment personal information about you with information obtained from third parties. For example, we may use third-party information to confirm contact or financial information.
We also use the data to operate our business, which includes analyzing our performance, meeting our legal obligations, and doing research. When we ask you to provide personal information, you can decline, but if you do, you may not be able to access or use the Services.
We do not sell any personal information to any third party.
We also collect data in a form that does not, on its own, identify any specific individual (non-personal information). We may collect, use, transfer, and disclose non-personal information to improve the Services and customize the user experience, or for any other legitimate purpose. We also may aggregate non-personal information in order to track trends and analyze use patterns on the Site. The following are some examples of non-personal information that we collect and how we may use it:
We may collect information such as language, zip code, area code, unique device identifier, referrer URL, or location so that we can better understand customer behavior and improve our products and services.
Cookies and Other Technologies
Sharing Information with Third Parties
We may employ third party companies and individuals to facilitate our provision of the Services, to provide the Services on our behalf, provide customer support, perform Services-related services (e.g., health coaching, Site and Apps maintenance services, database management, web analytics and improvement of the Services) or to assist us in analyzing how our Services are used. These third parties may have access to your personal information, but only to the extent needed to perform these tasks on our behalf, and we will contractually require them to protect and safeguard your personal information in accordance with applicable laws. We may forward your personal information to third parties for services such as credit card or other payment processing, credit pre-authorization, and address verification. While we will require third parties to follow applicable laws, and will not authorize them to use this information except for the express purpose for which it is provided, we do not bear any responsibility for any actions or policies of third parties.
It may be necessary for Brightplate to disclose your personal information by law, legal process, litigation, and/or requests from public and governmental authorities. We may also disclose information about you, but only where there is a lawful basis for doing so, if we determine that disclosure is reasonably necessary to enforce our terms and conditions or protect our Services or users. This could include providing information to public or governmental authorities. Additionally, in the event of a reorganization, merger, or sale we may transfer any and all personal information we collect to the relevant third party.
Protecting Your Personal Information
Brightplate and our service providers implement security measures designed to protect your information from unauthorized access, disclosure or accidental loss or destruction. We utilize appropriate physical, technical and managerial safeguards designed to protect the information we collect from or about our users. Brightplate’s physical infrastructure is hosted and managed within secure data centerslocated in the United States. These data centers continually manage risk and undergo recurring assessments to ensure compliance with industry standards.
Your Privacy Rights
You can make choices about our collection and use of your information. You can control your personal data that Brightplate obtains, and exercise your data protection rights, by contacting Brightplate or using various tools we provide. For example, you can:
Use the “unsubscribe” links contained in our email messages to stop receiving product or promotional offers from us via email.
Reply “STOP” when receiving information from us via SMS or text messages
Prevent the Site from obtaining your location by disabling location services on your device. However, doing so means you may not be able to use the Services or Site.
Not all personal information processed by Brightplate can be accessed or controlled via the tools above. If you want to access or control personal data processed by Brightplate that is not available via the tools above, you can always contact Brightplate at .
If you are a California resident, the California Consumer Protection Act provides you with specific rights regarding your personal information. You have the right to:
Request that Brightplate disclose to you the categories and specific pieces of personal information we have collected.
Delete any personal information about you which Brightplate has collected from you
Request that Brightplate also disclose the following to you:
The categories of sources from which your personal information is collected
The business or commercial purpose for collecting your personal information
The categories of third parties with whom Brightplate shares personal information
To exercise the rights set forth above, you may submit a request to us by visiting . If you choose to exercise your privacy rights, you have the right to not to receive discriminatory treatment or a lesser degree of service from Brightplate.
Additionally, pursuant to California’s “Shine the Light Act,” California residents are permitted to request information about the manner in which we share certain categories of personal information with third parties for their marketing use. Please send an email at to request a copy of our disclosure pursuant to California law.
Our Policies Concerning Children
You must be 18 years or older to use our Services. We do not knowingly collect or use personal information from anyone under this age. If we become aware that anyone under-age has provided us with personal information, we will delete that information and the associated account.
Users Outside of The United States
The Service and the servers upon which the Service are hosted are located in the United States and are intended only to be used by individuals in the United States. Personal information you submit using the Services will be transferred to and stored in the United States. By using the Services and submitting Personal information, you authorize this transfer. For the avoidance of doubt, Brightplate is not designed for, or targeted to, or in any way offering goods or services to users who are in the European Union.